In early ages, we used to scribble upon wooden slates and rocks to convey messages. Later, by the invention of printing press, pamphlets and newspapers gained prominence. The invention of radio and television sets in the middle of twentieth century made a boost in Media & Journalism industry. With the course of time, Computer and digital media brought a new face to the Journalism.

The Australian,  newspaper first Published on 14 July 1964 is a perfect example of How commonly Media Organizations are using Multimedia.

Access to Online Newspaper is so cheaper that people will go for Digital option. Moreover, Wikipedia page of The Australian tells, As of March 2015, “The Australian’s weekday edition circulation was 104,165 and the weekend edition was 230,182, falling 6.5 per cent and 3.3 per cent respectively compared to the same period in 2014. he Australian had 67,561 paid digital subscribers in the same period.”

It proves that People are more attracted towards Multimedia, so Media Industries are also focusing on Online Material. Every Media company now has its own Website, Social Media accounts, YouTube channel to reach to customers faster.

Now days every breaking News we get from Media outlet’s twitter/Facebook account.

Multimedia is turning into the most well-known type of reporting, as a result of its speedy reaction and that it has an ability to reach to a more extensive number of people than that of conventional types of journalism.